So you’re looking to recruit motivated workers to staff up your business for the season. You’ve defined your experience and figured out what parts of the country to look in. Now how do you reach the people you want to recruit?
Here’s a quick overview of available resources, with the pros and cons of each option:
Industry job boards
These bring in a steady stream of a variety of applicants. You’ll have a lot of different people applying, many of whom won’t be the right fit. They’ll be overqualified, international, etc. But if you’re willing to take the time to mine through all those applications, you’ll probably find a few diamonds.
Government-funded employment centers or non-profits
You’ll find these places all across the country. But they tend not to attract people you’d want to hire as your all-star line staff – certainly not ones who would be willing to relocate. They CAN be a good source for employees who are new immigrants to the country and live in the local area. But if you’ve already used the center in your home region, there isn’t much point in reaching out to ones in different states.
These happen all the time at high schools, colleges and universities, and big urban centers. But they’re expensive; expect to pay anywhere from a few hundred to several thousand dollars for a day or two. When we attend, we come across more frustrated employers than potential employees. Fairs attract new grads with very specific degrees – they don’t tend to be the best source for entry-level or line people.
SEO employee-targeted marketing
If you’re not doing this already, you’re behind. Your website should have a good representation of your current employee experience – that’s what will sell you to the right candidates. Do some research around the keywords they’re using to find employers like you and include them in your content. Then set up a YouTube channel and get your staff to record their adventures and share those stories everywhere.
Put your existing staff to work. Get them to enter video contests and photo challenges and share their entries online. This is a virtually cost-free way to increase your brand exposure while reaching everyone in your employees’ social networks. Take a look at our social media channels – you’ll see Mobilizers are consistently sharing their experiences. But remember, you can’t just throw up a Facebook page and check it a couple of times a month. This strategy requires a plan and dedicated employees to manage your social media strategy.
Large job boards
Monster and Workopolis aren’t a good source for entry-level or line-level recruitment, and they are expensive. They may be a good option for national exposure, but if they’re not where your perfect-fit people are hunting, you’re just throwing your money away.
We’re a national work and travel adventure – there’s no one else like us in America. We create an adventure for young workers 18-30*, giving them a unique opportunity to travel across the country, meet multiple employers, gain experience and network nationwide for six months or a full year. They can move on to the next post or stay permanently at their favorite job, and employers get a steady stream of eager employees. The program has been a great success in Canada over the last three years, with 500+ Mobilizers placed in positions across the country – and growing every season!
Figure out where you can get the best bang for your buck, and focus on that. Still not sure? If you’d like some advice on the best recruitment resources for your needs, drop us a line.
Summer staffing strategy #4: forget about international recruitment. We will tell you why it’s better to focus on in-country sources. Implementing the tips are likely quicker than securing H-2B and J-1 Visa workers!
*While the program has been very popular with millennials (typically workers between the ages of 18 and 30) because we help address youth unemployment, Mobilize welcomes anyone of legal working age that meet the following requirements.